2SM

2SM

Radio Station
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2SM

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Description:
2SM is an Australian radio station, licensed to and serving Sydney, New South Wales, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign was taken from Sydney's St Mark's Church (not as many believe from St Mary's Cathedral).

2SM's programs are heard across the 2SM Super Radio Network in regional New South Wales and Queensland, consisting of 32 AM and FM stations.

History

The station was opened by Archbishop Kelly on 24 December 1931, and was owned by the Roman Catholic Church. Religious programming was, for most part, not its focus and it was a leading force in the Sydney radio scene. In the 70s it dominated popular music radio in Sydney and was at or near the top of the ratings.

The introduction of new AM station, 2WS in 1978, and FM stations 2DAY and 2MMM at the start of the 1980s saw 2SM's glory days end. In the early 1980s the station retained reasonable ratings with contemporary music formats and slogans such as "More Music", "Rock of the 80s" and "The Power". In 1988 the station dropped its Top 40 format as well as the 2SM brand when it become "Lite & Easy 1269". Its final rating as a Top 40 station had been 6.9%. The years since have seen its format undergo numerous changes, including easy listening and country formats (KICK AM). The ratings never again surpassed 4%

In the 90s, the station regained its original callsign (2SM) and...
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