is a television production company based in Hilversum
. It was established in 2004 by former Endemol
executives Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman.
The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August. The most notable acquisition, however, was that of the rights of the UK company Celador International
and its programme library, including the international Who Wants to Be a Millionaire?
franchise, in December.
On June 4, 2008, the company became a subsidiary of Sony Pictures Entertainment
It currently has offices in London, New York, Budapest, Stockholm, and Madrid.
Companies by 2waytraffic
2waytraffic International, Sony Pictures Television
Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire?
in the United States, UK, Eastern Europe, and Nordic. After SPE acquired 2waytrafic, the international subsidiary became 2waytraffic International, Sony Pictures Television, and is headed by Ed Louwerse.