5 Great Apartment Marketing and Management Tips and Ideas

Hey every one, after reading several reports supplied by the National Apartment Association and the National Multi-Housing Council, I have extracted a few of the most effective apartment marketing ideas and tips. They have been listed in order of relevance, and if done correctly will allow you to have more leads, double or triple applications, and significantly improve leasing success. I really hope you enjoy!

1. ALL marketing materials will need to have your main contact information (This means your online rental program and website address too! - see #2, # 3): Let me explain this a bit further. Many individuals have the misconception that advertising and

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2. You must have a strong Apartment Promoting Website: Your community web site should be geared to both your current residents, while catering to new future residents. Your website should have helpful information for the current residents, such as on-line rent-pay, resident work order request, community news, and a directory of local schools, services, shopping, diversion, etc. Most of all your web site needs to have well organized and direct sales information for the prospective residents. Floor plans, apartment amenities, discounts, maps/directions, and MOST essential every single page of your apartment marketing website must have a link to a web based rental application (see

#3). 3. A link to your Web Rental Application on every page of your Flat Promotion Website and every single website ad: This point goes along with #1. An On line Rental Application will permit your prospective tenants to "contact" you and thus it is part of your contact information! All ads and other online marketing materials should include a link to your online rental application AND a link to your site. EXTREMELY IMPORTANT NOTE: If you have your own personal Online Rental Application, and it is perhaps not encrypted, you are liable! You might be collecting sensitive renter information, and it really is your work to help keep that information SAFE!

4. Respond to prospective resident leads and Online Rental Applications within 60 minutes of being received: Think about your potential resident leads and rental applications as milk left out on the counter. You only have so long ahead of the milk is sour and can maybe not be salvaged. In our personal experience, Online Rental Applications taken care of immediately within the hour they are received, close more than 50% of that time period if they qualify

5. Re-adjust office hours: It is a wonder why apartment leasing offices are open all through "regular business hours" - 8am-5pm, it just does not make sense. How come this? After three years of research (over 700 Online Rental Applications, and countless leads) and compiling data, we now have discovered that more than 50% of leads and Online Rental Applications are received after 5pm! Therefore which means that every one of those leads and rental applications are not being responded to within the 60 minute time frame. Also, many people chose to look for flats after work, after 5pm, and if your not in your working environment, you are losing leases. The office hours we suggest are 9am-7pm.