A history of Dairy Queen

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A history of Dairy Queen is definitely an impressive and provoking one. Beginning with the imagination of your father and son in Green River, Illinois, Dairy Queen exploded in popularity at a rate of growth unknown either before or since. Indeed, it seems that America along with the world were ready to the product that DQ taken to the general public, which people everywhere ended up craving such a treat for a long period.

The signature treat of Dairy Queen is needless to say its soft serve frozen dairy treats. The first frozen treats were simple soft serve "ice cream" cones and were first sold after a trial run at the friend's frozen treats shop in 1938. The price was 10 cents for "all you are able to eat", as well as the massive success of the sales tomorrow convinced them that they had developed a special product. They opened their first store in 1940, and right away began using a franchise system of expansion.

If the U . s . went to war in 1941 there was 10 DQ branches. When the war ended the quantity quickly shot up to 100 branches in 1947, then its exponential growth exploded. By 1950 there are 1446 branches of DQ across America. To another Five years, the time had nearly doubled. It's tough to know the key reason why the chain's popularity expanded so quickly in those years. Perhaps it was the need of an war-exhausted nation to seek out simple pleasures and family-friendly recreation within the post-war years, and Dairy Queen turned into a potent indication of that carefree lifestyle. The franchise system also allowed them to expand into elements of small-town America with a scale that other chains could not, turning DQ right into a potent symbol of the standard small-town American lifestyle.

In 1998 Dairy Queen was acquired by Warren Buffet's conglomerate holding company Berthshire Hathaway. It will continue to expand internationally, currently boasting over 5600 branches worldwide in 19 countries. Around 4600 of people branches are placed inside the USA. Having its status because creators of soppy serve so that as a symbol of American life that is idealized by the world, DQ's expansion around the world was just a matter of time. Dairy Queen is a true American success story.

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