Aegis Group

Aegis Group

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Aegis Group

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Description:
Aegis Group plc () is a global marketing communications & Market research group company headquartered in London, United Kingdom. It operates in marketing communications with Aegis Media, and market research with Synovate. Listed on the London Stock Exchange(AGS.L), it is capitalised at ca. £1.5 billion. The company employs almost 16,500 staff in over 80 countries.

Aegis media has 5 media companies under the group - Carat, Isobar , Vizeum, Posterscope and iProspect.

Their services include market insight and communications strategy, through digital creative execution and website design and build, to media planning and buying, brand tracking and marketing analytics.

Carat is the world’s largest independent media communications company, employing over 10,000 people in 82 countries across the world.Vizeum, the challenger media brand, has a pioneering approach to communications.Isobar is the world’s first global digital marketing network, providing Full Service Digital & Online Marketing services.iProspect, is a leading global digital performance marketing agency focusing on on-line search marketing.Posterscope operates in the out-of-home sector.

History

The business can be traced back to the founding in France in 1966 by Gilbert Gross of the media agency Centrale d'achats radio, affichage, télévision (Carat).

In 1979 WCRS Group was formed as an advertising agency and in 1984 WCRS Group acquired Carat. WCRS Group became one of the...
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