Albert Davis Lasker
(May 1, 1880 - May 30, 1952) was an American businessman who is often considered to be the founder of modern advertising
. He was born in Freiburg
when his American parents Morris and Nettie Heidenheimer Davis Lasker were visiting their homeland; he was raised in Galveston, Texas
, where Morris was the president of several banks.
He started out as a newspaper reporter
while a teenager, but his father persuaded him to move to Chicago
to try an advertising position at Lord & Thomas advertising agency
, which he did in 1898. After he worked as an office boy for a year, one of the agency's salesmen left, and Lasker acquired his territory. It was during this time that Lasker created his first campaign
. He hired a friend, Eugene Katz, to write the copy for a series of Wilson Ear Drum Company ads. They featured a photograph of a man cupping his ear. George Wilson, president of the Ear Drum company, adopted the ads and sales increased.
CEO Lord & Thomas
When Lord retired in 1903, Lasker purchased his share and became a partner. He purchased the firm in 1912 at the age of 32.
Chicago, along with New York, was the center of the nation's advertising industry. Lasker, known as the "father of modern advertising" made Chicago his base 1898-1942. As head of the Lord and Thomas agency
, Lasker... Read More