is an American corporation
with international sales whose principal business is manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collinge, St. Ives (skin care products), TRESemmé
, FDS, Consort, and Nexxus
. It is a manufacturer in the multicultural beauty care market with such brands as Soft & Beautiful, Just For Me, Motions, and TCB. It also makes popular household items such as Sugar Twin, Mrs. Dash
, Static Guard, Molly McButter and Baker's Joy.
The company was purchased and founded in 1955 by Leonard H. Lavin
who was an entrepreneur and manufacturer's representative for various other companies. The newly created company was then moved to Chicago
and a hundred other products were dropped and the company focused on Alberto VO5 shampoo and hairdressing.
In 2006 the company sought to sell its salon distribution business, which includes Sally Beauty Supply
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