(, born in 21 July 1971, in São Paulo
) is a Brazilian fashion designer
. He's of Jewish
descent, his grandparents emigrated from Poland
Alexandre Herchcovitch is a designer who is able to transform classic into modern, simple into glamorous, easy into complex. His designs have been sent down the runways of New York
and São Paulo
Fashion Weeks. Best known for avant-garde designs and eclectic prints, his trademark skulls
became an icon of Brazilian youth
in the nineties. Changing the way the world thinks about Brazilian fashion, coupled with his new Japanese store and concessions in New York, Herchcovitch is fast becoming a big and serious name in the fashion world.
Selected products of his are sold in the USA
. His first store in Tokyo
has recently opened. Herchcovitch chose Tokyo where a good part of his collections are purchased and where he has become somewhat of a fashion guru. The store, which sits in the hip Daikanyama district carries his men's, women's and denim collections and is operated in partnership with Japanese fashion distributor and retailer H.P. France.
He had his first contact with fashion through his mother, Regina, at the age of ten, when she gave him basic lessons of modelling and sewing at Herchcovitch's request. Regina started to wear the clothes he made in parties, which led him to sell his... Read More