Alison Sharman

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Alison Sharman born is the director of factual, children's and daytime at ITV.

She was previously controller of CBBC, with overall responsibility for BBC children's programmes, including acquisitions, commissions and CBBC online. She had a long career at the BBC and had been head of BBC daytime programming from 2002 until taking up the new position on 20 June 2005.

Shortly after becoming controller of CBBC, Sharman made clear her belief - given that the TV license fee is universal - in the need to reach out and connect with all sections of society. "Above all," she said, "we must always keep a respectful focus upon two of the core needs of children: first, the need to understand and express something of their deep inner world. And secondly, the need to understand their place in - and relationship to - the outer world, from their immediate family to the wider society."

Sharman introduced a popular new children's sports news programme on Saturday mornings called Sportsround, and commissioned bold new dramas for CBBC. She also brought back a beloved story based programme called Jackanory.

Sharman left to join ITV as Director of Daytime Factual and Children's in 2005. Sharman has introduced Saturday morning adult shows to the weekend,...
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