Amazon China

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Description:
Amazon.cn (), formerly Joyo.com (Chinese: 卓越网), is a Chinese shopping website located in Beijing. In 2004, it was acquired by Amazon.com.

History

Original

Joyo.com was an IT information service and download website before 2000.

Joyo was founded by Kingsoft in August 1998, while Joyo.com became a website in February 1999.

At that time, Joyo had only five employees, but in half a year, it became the 33rd-largest Chinese website, and published a CD of software.

Online bookstore

Kingsoft decided to make Joyo.com into a online bookstore in 1999.

Joyo.com stopped providing download services and IT information in 2000 and released a new online bookstore website at the same time.

Initially, Joyo was only able to provide the online bookstore service in Beijing. In December, Joyo started to provide service in Shanghai. And April 2003, started to provide service in Guangzhou.

In the same month, Joyo.com became profitable. In September, Joyo got $52 million investment from Tiger Management. Since then, Joyo has sold commodities.

Amazon

Amazon.com took over Joyo for $75 million on August 19, 2004. It became 7th regional website of Amazon.com after U.S., Canada, France, Germany, Japan, and United Kingdom.

On June 5, 2007, "joyo.com" was renamed to "amazon.cn" and its Chinese name was switched from "卓越网" to "卓越亚马逊".

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