(), formerly Joyo.com
(Chinese: 卓越网), is a Chinese
shopping website located in Beijing
. In 2004, it was acquired by Amazon.com
Joyo.com was an IT
information service and download
website before 2000.
Joyo was founded by Kingsoft
in August 1998, while Joyo.com became a website in February 1999.
At that time, Joyo had only five employees, but in half a year, it became the 33rd-largest Chinese website, and published a CD of software
Kingsoft decided to make Joyo.com into a online bookstore
Joyo.com stopped providing download services and IT information in 2000 and released a new online bookstore website at the same time.
Initially, Joyo was only able to provide the online bookstore service in Beijing. In December, Joyo started to provide service in Shanghai
. And April 2003, started to provide service in Guangzhou
In the same month, Joyo.com became profitable. In September, Joyo got $52 million investment from Tiger Management
. Since then, Joyo has sold commodities
Amazon.com took over Joyo for $75 million on August 19, 2004. It became 7th regional website of Amazon.com after U.S.
, and United Kingdom
On June 5, 2007, "joyo.com" was renamed to "amazon.cn" and its Chinese name was switched from "卓越网" to "卓越亚马逊".