The American Broadcasting Company
(ABC) has used a variety of logos
since 1948 to identify its television network.
One of the earliest logos for the television network was a microphone with the letters "ABC" aligned vertically within in it in capital letters (the then-current logo for the ABC radio network), and the letters T and V on either side of the microphone with an announcer saying "This is ABC, the American Broadcasting Company". (It is doubtful if the logo was used on the air, since ABC television began in 1948.) In 1948, the network used a logo consisting of a map of the United States
with the words "American Broadcasting Company" superimposed, and also used a logo designed to look like a camera lens with the capital letters "ABC" within it.
In 1953, after ABC's merger with United Paramount Theaters
(a former division of Paramount Pictures
), a new logo featured an eagle and a circle of 13 stars surrounding the letters "ABC". Eventually it was animated to reveal the ABC script in the center of the shield.In 1957, the network introduced a new logo, known as the "ABC Circle A," consisting of the lowercase letters "abc" inside a larger lower case "a". Another variant of that logo was introduced in 1961 with bolder lowercase letters inside of the big "Circle A" which was used alternately, especially as a logo on the letterhead of some of their network photo press... Read More