Apple Switch ad campaign

Apple Switch Ad Campaign

Apple Switch ad campaign

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Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various myths about the Mac platform were dispelled. The television commercials were directed by Errol Morris.


One of the people who appeared in the commercials, Ellen Feiss, gained immense notoriety overnight in a kind of Internet phenomenon. (Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial. )

Localized versions of the commercials, with local "switchers", aired in Iceland and Japan.

Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell, and the members of De La Soul.

The American Switchers featured are:
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