Art on the Underground, previously called
Platform for Art, is a visual arts showcase sponsored by
London Underground, the
rapid transit system for
London,
England.
History
London Underground's associations with visual art began in 1908 when its then Publicity Officer
Frank Pick began commissioning leading artists to work on poster campaigns for the rapidly expanding network.
The company's distinctive corporate image, including official Underground
roundel and iconic
tube map designed by
Harry Beck are also considered major contributions to visual art, and several of the network's stations have been decorated with artistic tiling or
murals depicting local historical or traditional themes.
Launched in 2000, previously known as
Platform for Art, London Underground's art programme aimed to continue the company's association with the arts and "create an environment for positive impact and to enhance and enrich the journeys of the passengers that are its audience".
Platform for Art was rebranded as Art on the Underground in 2007.
The programme
Posters,
billboard and exhibition spaces are provided by London Underground for young and aspiring artists in various
media.
Most notably, at
Gloucester Road tube station an entire disused platform is the backdrop for a rolling programme of four exhibitions a year featuring murals or sculptures with eye-catching lighting. The ticket hall and exit area at
Piccadilly Circus tube station is also a venue for
Platform for Art...
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