Baby Einstein

Baby Einstein

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Baby Einstein

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Description:
Baby Einstein is a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Subjects such as classical music, art, and poetry are prominently explored. These products are currently made by a division of the Walt Disney Company, marketed under the slogan, "Where Discovery Begins". The Baby Einstein Company pays a significant amount of money to Corbis, on behalf of the estate of renowned physicist Albert Einstein, for the use of the Einstein name, though the products have virtually nothing to do with Einstein or his work (however, Disney uses a disclaimer that Einstein is a trademark of The Hebrew University of Jerusalem).

History

The Baby Einstein Company was founded in 1996 by stay-at-home mom and former teacher Julie Aigner-Clark at her home in suburban Alpharetta, Georgia. Aigner-Clark and her husband, Bill Clark, invested $18,000 of their savings to produce the initial product, a VHS video called Baby Einstein, later sold as Language Nursery.

The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Eventually, the video was marketed across the United States, Europe, Asia and Australia. Other videos followed, some featuring the Clarks' two daughters, Aspen and...
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