Balaji Telefilms

Balaji Telefilms

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Balaji Telefilms

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Balaji Telefilms is a production house based in Mumbai, India, and is promoted by Ekta Kapoor, Shobha Kapoor, Jeetendra and Tushar Kapoor. Balaji Telefilms has produced a number of famous serials in India and has become the largest television production house in South Asia, Southeast Asia and the Middle East. "K" is meant to be lucky for Ekta Kapoor so most of her productions starts with the letter "K".

History

Balaji was formed in 1994 as a private limited company. The first two serials produced by the company costing Balaji Rs 25 lakh were rejected by all satellite channels, the first serial to be aired was 'Mano Ya Na Mano' on Zee TV in 1995. This was followed by the music-based show 'Dhun Dhamaka', telecast on DD Metro, which was moderately successful. However, true success came with 'Hum Paanch' - a comedy serial which ran for five years on Zee TV. This was followed by the daily soaps 'Itihaas' on Doordarshan, and 'Kudumbum' (in Tamil) on Sun TV. These soaps went on to become huge hits.

Balaji's success was attributed to its early entry into the business and presence in the regional markets. Balaji was credited for assessing the public demand properly. Its presence across the spectrum and its cordial relationship with most channels ensured it's continued growth. At the same time, its expenditure was controlled by its investment in high quality studios and equipment....
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