The Batman OnStar commercials
were a series of six television commercials featuring comic book superhero Batman
, created by ad-agency Campbell-Ewald
and aired from 2000 to the beginning of 2002. In 2000, OnStar
, DC Comics
and Warner Bros.
teamed up to promote brand name awareness of the new OnStar onboard guiding system, leading to a large increase in subscribers and a higher rate of subscriber renewals.Raymond, Joan. "Holy Toledo!" American Demographics
. March 2001, Volume 23, Issue 3.
Two of the commercials ("Hot Date" and "Riddle Me This") were directed by Vincent Ward
, and the other four were directed by Andrew Davis
, working with DoP Thomas Kloss. The production company was Millennium Pictures (Detroit), special effects
were provided by Flash Film Works
, and the scripts were written by Nancy Wellinger and Jim Millis. The Batman OnStar commercials helped promote brand name awareness of the system, leading to a large increase in subscribers and a higher rate of... Read More