BBC One 'Balloon' idents

BBC One 'Balloon' Idents

BBC One 'Balloon' idents

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The BBC One Balloon idents were broadcast from 4 October 1997 to 29 March 2002. The balloon theme replaced the computer generated spinning globe which had been used as the main ident on BBC One since 1991. It launched the same day as a BBC-wide rebrand, and thus the new idents also carried the new BBC logo, changing its name from BBC1 to BBC One.

The balloon and the concept was designed and implemented by the Lambie-Nairn design agency in London. The balloon itself was predominantly red, with the map of the world picked out in orange. The clouds are overlaid on the globe in white. The balloon itself was made in Bristol by Cameron Balloons Ltd and its aircraft registration was "G-IBBC".


The original sequences were filmed over six weeks in June and July 1997 at eleven locations around the United Kingdom. The locations were:

From these eleven locations, forty-seven different 35-second films were produced featuring the balloon floating serenely over British landscapes. Much of the photography was from a helicopter at heights of up to 3,500 ft. One noticeable and...
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