BBDO

BBDO is a worldwide advertising agency network, with its headquarters in New York. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became BBDO. BBDO Worldwide was recently named the "Most Awarded Agency Network in the World" by The Gunn Report in 2010 and in 2009, 2008, and 2007 before that. With 15,000 employees in 287 offices in 79 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom's portfolio. BBDO was named Agency of the Year in 2005 by ADWEEK, Advertising Age, and Campaign Magazine.

With an extensive portfolio of creative advertising, BBDO focuses on the philosophy of "The Work The Work The Work", citing, "At BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand".

Origins

BBDO originated in 1891 when George Batten founded the Batten Company. The Barton & Durstine agency (founded by Bruce Fairchild Barton and William H. Johns) opened in January 1919, and when Alex Osborn joined...
Read More