Bill Brown (radio personality)

Bill Brown (Radio Personality)

Bill Brown (radio personality)

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Bill Brown (born 1942?) was a long time air personality on oldies station WCBS-FM in New York City. For most of his tenure there he aired on Middays at the station. He also did many voiceovers on commercials airing on that and other New York City radio and television stations.

Early career

Bill Brown began his radio career at various radio stations. Brown began working on WOR-FM (now WRKS) in 1966 doing various swing airshifts, eventually becoming full time. Initially, WOR-FM was a progressive rock station, but it evolved into an adult top 40/oldies station by 1968.

WCBS-FM

In 1969, WCBS-FM traded in their easy listening 'Young Sound' format for an album rock format similar to WABC-FM (later WPLJ) and WNEW-FM. Brown was on the original airstaff. Unfortunately, WCBS-FM did not achieve even mediocre ratings while WNEW-FM and WPLJ got most of the rock listeners. After research and several years of very low ratings WCBS-FM dropped the AOR format on July 7, 1972 at 6 AM and began playing Oldies from 1955 to then current product. Initially the station played both rock and roll songs and non rock songs of the 1950s and early 60's and only softer rock and pop hits of the late 1960s and early 1970s. Brown, along with the rest of the airstaff including Don K Reed (who was hired in January 1972) all stayed on with the Oldies format. Back then, it was common for airstaffs to stay on after format changes and not as common to lay off entire airstaffs. By the end...
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