Billionaire Boys Club
and Ice Cream
are two lines of luxury clothing established by Pharrell
of The Neptunes
, founder of BAPE
. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. The items are produced in very limited quantities and are usually sold for high prices and manufactured in Japan.
Enn Why Why Clothing Co is the latest range coming out sometime in 2011. It is now available worldwide.
In 2005, Pharrell
, one half of The Neptunes
partnered with Japanese fashion icon Nigo
, the founder of A Bathing Ape
). The two collaborated together to create and launch two new luxury streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Pharrell
was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape.
.Jay-Z's Rocawear just acquired Pharrell's clothing line Billionaire Boys Club
Billionaire Boys Club has flagship stores in New York
, Hong Kong