BPA Worldwide

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Description:
BPA Worldwide audits the circulation of business-to-business and consumer magazines. It also provides audit services for newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. Membership comes from the media owners and advertisers.

BPA Worldwide is the largest auditor of media in the world in terms of membership. BPA is similar to Audit Bureau of Circulations, providing independent, third-party verified data that media owners provide to media buyers and advertisers.

BPA Worldwide audited data provides media owners, advertisers and advertising agencies with independent assurance that they are reaching the right audiences.

History

In 1931, Controlled Circulation Audit Inc opened its doors in New York, New York. (CCA). Their first audit, Drug Topics, was completed in September of that year.

In 1946, they became the first firm to equally audit titles that practiced paid circulation, non-paid circulation, or a combination thereof. The first BPA audit to report paid and controlled circulation on single report was released in 1953.

In 1954, the CCA changed its name to BPA, which at the time stood for Business Publications Audit of Circulation, Inc. It was in this same year that they opened their first satellite office in Chicago, Illinois.

BPA became truly "worldwide" in 1970 after completing the audit of Vision - the first European title. In 1976, the Supplementary Audit of product usage and buying...
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