BT tends to be more relaxed and spontaneous than American morning shows. Unlike American morning shows, it does not have pre-taped segments that are focused on current events or socio-political issues. The guests tend to be more human interest, informational, and promotional in nature and there is little focus on celebrities. This was likely born out of necessity in the early years of BT, but it is most likely a simple matter of preference or style now.
When celebrity guests come on the show, they most often reminisce about their career in general, or are promoting charitable causes. This differs from the American standard of appearing to promote new movies or television series.