Promotion for this single was very limited; which would explain the relatively moderate chart position of the song when comparedto his previous singles. The only live performances shown to the public were when Ward performed this song during the results show in the fourth series of The X Factor on 10 November 2007, BBC Switch: Sound on 17 November 2007, and on the The Paul O'Grady Show on 19 November 2007.
The single entered the UK Singles Chart on 25 November 2007 at number 6. He was number 4 on the HMV Official Single Charts. The single has so far sold 102,000 copies in the UK.