Bridgestone Golf

Bridgestone Golf is a subsidiary of Bridgestone Sports Ltd, and is based in Covington, Georgia, United States. The company is primarily known for their golf balls, and claim to be the number one golf ball producer in Japan. However, Bridgestone also designs and manufactures a full range of golf club and accessories, utilizing both the Bridgestone and Precept brand names, with the latter aimed more at the female market.

History

Parent company Bridgestone was founded in 1931 by Shojiro Ishibashi and first produced golf balls in 1935. It was not until 1972 that the company's involvement in golf expanded into the manufacture of clubs.

Sponsorship deals

Bridgestone Golf has deals with many professional golfers who use and endorse their products, including 1992 Masters champion Fred Couples and since January 2011 Davis Love III, 1997 PGA Championship winner is playing Bridgestone equipment after many years with Titleist. One of Precept's main endorsers is 2010 U.S. Women's Open champion Paula Creamer. Bridgestone Golf uses the slogan 'Boom It' in reference to Couples, who has the nickname "Boom Boom".

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