() is the brand name for a line of men's grooming
and fragrance products first launched in 1964 by Fabergé
. The Brut line would grow to include aftershave
, and deodorant
. Packaged in a green glass bottle with a silver-coloured medallion, it is still sold as of 2011.
In 1968, a budget range was marketed as Brut 33 because it contained 33% of the fragrance of the original product Fabergé was taken over by Unilever
in 1978, and transferred to the Chesebrough-Pond's
division in 1989.In 2003, the rights to the brand were purchased for some regions by Idelle Laboratories, a division of Helen of Troy Limited
.Apart from some regions, Unilever sells Brut around the world with big markets in the United Kingdom, France and Far East.
Called "The Essence of Man" in its advertising, Brut is marketed in the United States
as representing traditional masculine strength of character.... Read More