bTV is the first private-owned national television channel in Bulgaria. It is owned by bTV Media Group, a part of Central European Media Enterprises, and is reportedly the Bulgarian television channel with the largest audience. Formerly owned by Balkan News Corporation, part of News Corporation. On February 18, 2010, News Corp announced that it had agreed to sell 100% of bTV (along with bTV Comedy and bTV Cinema) to Central European Media Enterprises, after many months of negotiations. The US$400M deal is expected to be completed in the second quarter of 2010. bTV has a 37% market share in Bulgaria.
bTV is broadcast terrestrially in Bulgaria and by satellite in other parts of Europe, as well as providing certain recorded programs the Internet. bTV's first broadcast was on 1 June 2000 using BNT transmitters. The channel began broadcasting 24 hours a day in 2001 after having gradually extended its programme.