Budweiser Frogs

The Budweiser Frogs are three life-like puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercial for Budweiser beer during Super Bowl XXIX in 1995. They are part of one of the most well-known international alcohol advertising campaigns. They were created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis. The commercial was directed by Gore Verbinski, director of the Pirates of the Caribbean trilogy.

Bud, Weis, and Er

The commercial began with a scene of a swamp at nighttime, and a close-up of Bud rhythmically croaking his name. Later Weis and Er join in. They croak rather randomly for about ten seconds, until Bud, Weis, and Er begin croaking in sequence, thus forming the Budweiser name. Their croaking becomes quicker as the camera pulls back to show a bar with a large neon Budweiser sign glowing in the night. The commercial is often listed among the best Super Bowl advertisements in history, ranking at #5 at MSNBC's list in 2004.

Louie, Frankie, and the Ferret

After the initial ads generated great interest, new creatures began making appearances in the swamp. Beginning at Super Bowl XXXII, a new campaign created by Goodby, Silverstein & Partners introduced two wisecracking chameleons made their debut. Louie, notable for his distinct Brooklyn accent, was irritated by the frogs' incessant croaking, and jealous of their success, while Frankie, who...
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