Each pouch of Bugler includes .65 oz. tobacco and 32 cigarette papers. Bugler differentiates itself from its chief competitors in that its tobacco consists of a premium "Turkish and domestic blend", which is similar to the same claim advertised by the higher-priced factory made brand Camel. Bugler has recently changed their rolling papers from the thick papers of yesterday to a new thinner paper which is interleaved. Bugler paper booklets are also sold individually as a stand alone product.
Since the beginning of the 21st century, the retail cost of "Ready Rolled", or pre-rolled cigarettes distributed by the major tobacco companies, has increased due to extremely high federal and state taxes.