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Bulgari () is an Italian jeweler and luxury goods retailer under French control since 2011 (LVMH). The trademark is usually written "BVLGARI" in the classical Latin alphabet (where V = English U), and is derived from the surname of the company's Greek founder, Sotirio Voulgaris (Greek: Σωτήριος Βούλγαρης) (1857–1932). Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.


Sotirios Voulgaris (; ) began his career as a jeweller in his home village Paramythia (Epirus, Greece), where his first store can still be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina.

The current flagship store in via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Costantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art.

During the Second World War, Costantino Bulgari and his wife, Laura Bulgari, hid three Jewish women in their own Roman home. They were strangers to them; the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943. For their generous action, on 31 December 2003, they were...
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