Bullseye is a Miniature Bull Terrier and trademark of the Target Brands, a subsidiary of Target Corporation. It has a pure white coat, and has Target Corporation's bullseye logo painted around its left eye. It is featured in Target's commercial campaigns and in store sale signing and is used in various marketing campaigns. Target also offers the dog as a stuffed toy for special events or employee recognition. The original Target dog was American Kennel Club CH Kingsmere Moondoggie, affectionately known as "Smudgie".