Chester Cheetah

Chester Cheetah is a fictional character and the official mascot for Cheetos brand snacks and Chester's Puffcorn. According to an article in The New York Times, DDB Needham Worldwide is responsible for the creation of Chester; however, an episode of Unwrapped claims that the mascot was created by Hawley Pratt, the same man behind The Pink Panther."Twisted Treats," Unwrapped (June 9, 2008). Retrieved on 2-03-09.

History

1980s-1990s

Cheetos' original mascot was the Cheetos Mouse, who debuted in 1971 and disappeared in the late '70s. In 1986, Chester Cheetah first appeared in television commercials as an animated cartoon character. After Chester's introduction, the sly, smooth voiced cheetah began starring in more commercials and eventually became Cheetos’ official mascot. He used the slogan "It ain't easy bein' cheesy." in the late 1980s/early 1990s, then “The cheese that goes crunch!” until 1996 when it became “Dangerously cheesy!”

Throughout the '80s and '90s, TV ads consistently featured a theme where Chester Cheetah desperately attempts to eat other people’s Cheetos. The self-described "hip kitty" was often seen sneaking up on an unsuspecting stranger at a beach or public park. The result would always involve cartoon violence sometimes in the vein of the great traditional animation of Tex Avery,Bob Clampett and Chuck Jones as when directed by Keith...
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