Pedro Herrera III
(born September 5, 1979) in Houston, Texas
parents, better known by his stage name Chingo Bling
, is a well known underground rapper
As one Texas’ premier underground rappers/entrepreneurs, Chingo Bling has achieved a level of independent success that only a few in his generation have accomplished. Dubbed the Latin Russell Simmons because of his ability to skillfully parley himself into a remarkably successful brand, selling thousands of CDs, bobble-head dolls, coloring books, DVDs, t-shirts, hot sauce and tamales.
Chingo Bling was born Pedro Herrera III in Houston to Mexican American immigrants who came to the United States with dreams of achieving the American dream for themselves and their children.
His father set the example by working several jobs to ensure that his family had all they needed. He even worked a side gig selling tamales made by Chingo’s mother to his fellow workers at lunch time. Like many emigrant families, times were tough but the Herrera family made do. “ We always lived real simple,” recalls Chingo. “We just had everything we needed and we were happy. We had the basics: beans, rice . . . the staples. We were happy with the simple things in life.”
Another one of the simple things in Chingo’s life was music. His parents played a little bit of everything, especially Spanish versions of classic 50 rock. When Chingo was ten, his father traded his box of expensive tools to a fellow worker... Read More