Mahindra Holidays & Resorts, popular under its flagship brand Club Mahindra Holidays was founded in 1996 to provide holidays on a timeshare basis.
Club Mahindra started with a single resort in Munnar
in 1997. Presently, the company has over 30 resorts in India and abroad. The majority of these properties have been acquired by the company on a lease basis from their owners. In 2006 it was reported that the company is working towards acquiring and building additional resorts all over the world.
Club Mahindra is also an RCI
affiliate. As of 2010, ten of the Club Mahindra resorts were accredited with the RCI Gold Crown award.
Mahindra & Resorts India Ltd., (MHRIL) is a part of the Infrastructure Sector of the Mahindra Group
. Started in 1996, the company’s flagship rand ‘Club Mahindra Holidays’, today has a customer base of over 100,000 members and over 30 resortsSince its inception in 1996, industry analysts have been surprised about Mahindra, which many consider to be a "Jeep and Tractor company", foray into the timeshare business. The move has been part of a diversification plan of Anand Mahindra, the group vice-chairman. The company recruited Ramesh Ramanathan as CEO to kickstart operations.