It premiered in 2005. The festival featured live bands at a variety of locations throughout Cleveland, and initially included a festival village on the west bank of The Flats near the Cuyahoga River. The second festival was held June 14-18, 2006, and featured a relocated festival village at the Rock and Roll Hall of Fame. Attendance at both the festival and the village location improved during its second run. In April 2007, organizers canceled the event, citing strains on financial and staffing resources.Soeder, John. , The Plain Dealer, 2007-04-06.