The network broadcasts 24-hour a day, 365 days a year. The network models most of its programming on that of United States cable news provider CNN, with current-event talk programs mixed with news reports. The flagship evening program is India at 9 (known for breaking news events, such as the 11 July 2006 Mumbai train bombings and the 2008 Mumbai attacks). It is one of the first news channels in India to use the concept of citizen journalism, whereby any person can send in a report that will be aired in a separate section.
CNN-IBN expanded the Citizen Journalism Segment by including Mobile Citizen Journalism. People in India will now be able to send photos from mobile phones via Multimedia Messaging Service (MMS) to the news desk of CNN-IBN.
Questions on ethics
A controversy about some fake Twitter comments run on the screen during a news show raised questions about the reliability of instant feedback from viewers. The officials later apologised saying that the source of viewer comment was wrongly stated as twitter.