CNN Sports Illustrated
for short) was a 24-hour sports news channel. It was created by Time Warner
, bringing together its CNN
and Sports Illustrated
brands and related resources. It was launched with much fanfare on December 12, 1996.
CNN/SI aimed to provide the most comprehensive sports news service on television, including news from around the country and around the world.
What led to CNN/SI's demise was that it had the misfortune of being born about the same time as all-sports news rivals ESPNews
and Fox Sports Net
's National Sports Report
. Though CNN/SI could boast of exclusives such as the tape of Indiana University
player Neil Reed
appearing to be choked by former coach Bob Knight
, the channel reached about only 20 million homes, not enough to receive a rating by Nielsen Media Research
, which was a killer with sponsors. ESPNews
benefited from the leverage ESPN
(86.5 million homes) has with cable operators. In contrast, news channel parent CNN didn't have the same clout with cable operators for its all-sports news channel.
In its dying days, CNN/SI added some NASCAR
matches and televised the now-defunct Women's United Soccer Association
and National Lacrosse League
CNN/SI closed its doors on May 15, 2002. On many cable systems, CNN/SI was replaced by NBA TV
. Ironically, NBA TV, which launched in 1999
, eventually evolved into a joint venture between Time Warner and the NBA that officially launched on October 28, 2008.
While the network... Read More