CNN Sports Illustrated (or
CNN/SI for short) was a 24-hour sports news channel. It was created by
Time Warner, bringing together its
CNN and
Sports Illustrated brands and related resources. It was launched with much fanfare on December 12, 1996.
CNN/SI aimed to provide the most comprehensive sports news service on television, including news from around the country and around the world.
What led to CNN/SI's demise was that it had the misfortune of being born about the same time as all-sports news rivals
ESPNews and
Fox Sports Net's
National Sports Report. Though CNN/SI could boast of exclusives such as the tape of
Indiana University player
Neil Reed appearing to be choked by former coach
Bob Knight, the channel reached about only 20 million homes, not enough to receive a rating by
Nielsen Media Research, which was a killer with sponsors.
ESPNews benefited from the leverage
ESPN (86.5 million homes) has with cable operators. In contrast, news channel parent CNN didn't have the same clout with cable operators for its all-sports news channel.
In its dying days, CNN/SI added some
NASCAR qualifying,
Wimbledon matches and televised the now-defunct
Women's United Soccer Association and
National Lacrosse League.
CNN/SI closed its doors on May 15, 2002. On many cable systems, CNN/SI was replaced by
NBA TV. Ironically, NBA TV, which launched in
1999, eventually evolved into a joint venture between Time Warner and the NBA that officially launched on October 28, 2008.
While the network...
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