Computer-assisted personal interviewing (CAPI) is an interviewing technique similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. Either the respondent or the interviewer sits at a computer terminal and enters the answers. If no interviewer is present, the term Computer-assisted self interviewing (CASI) may be used.
Either the respondent or an interviewer sits at a computer terminal and answers a questionnaire using the keyboard or mouse.
Help screens and courteous error messages are provided.
Colorful screens and on and off-screen stimuli can add to the respondent's interest and involvement in the task.
This method has been classified as a personal interview technique since an interviewer is usually present to serve as a host and to guide the respondent.
This approach is used in shopping malls, preceded by the intercept and screening process.
It is also used to conduct business-to-business research at trade shows or conventions.
This form of interview is substantially cheaper when a large number of respondents is required, because
There is no need to recruit or pay interviewers.
There is no need to transcribe the results into a computer form. The computer program can be constructed so as to place the results directly in a format that can be read by statistical analysis programs such......