is a breakfast cereal introduced in 1977 by Ralston Purina
and attempts to recreate “the great taste of chocolate chip cookies
and milk.” It is currently manufactured by General Mills in the United States
since Ralston Purina’s spin-off of cereals in 1997 and Cereal Partners
(under the Nestlé
brand) in other countries. The cereal was once available in a vanilla wafer flavor as well.
The first Cookie Crisp mascot, Jarvis (1977–1985), was a wizard
in the Merlin
mold, with a wand, long robe, pointy hat
, and big white beard
. Both the wand and the pointy hat were decorated with chocolate-covered chocolate chip cookies
. During his administration as Cookie Crisp mascot, Cookie Jarvis actually presided over three versions of Cookie Crisp: Ralston’s Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp. In the commercials, with one wave of his wand, Cookie Jarvis magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it.
Cookie Crook and Officer
Eventually, Cookie Jarvis was phased out in favor of a new mascot, the Cookie Crook (1981–1997). The Cookie Crook was an anti-hero
mascot who often attempted to steal the Cookie Crisp. He had a comb mustache, and wore a red chef
’s hat with cookies all over it. He also wore a purple shirt, and a black mask that covered his face and nose.
The introduction of the Cookie Crook was followed by another... Read More