Coors Light

Coors Light

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Coors Light

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Description:
Coors Light is a light beer produced by the Coors Brewing Company. It was first produced in 1978.

The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit).

Promotions

In 2008, Coors Light became the official beer of NASCAR, replacing Budweiser.

In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24.

Also in 2009, the Hillside Chalet Contest was created. The winner was given a six-night stay in Whistler, British Columbia, during the 2010 Winter Olympics.

References



External links

  • (USA).







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