is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal
(employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry bodies and institutes, educational and general public).
An organization must communicate the same message to all its stakeholder
, to transmit coherence
. If any of these essentials is missing, the whole organization may fail. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
According to the book Essentials of Corporate Communication
Riel, C.B.M. van & Fombrun, C. (2007) Essentials of Corporate Communication
, Abingdon: Routledge. by and the term Corporate Communication
can be defined as the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on which the company depends. Corporate communication consists of the dissemination of information by a variety of specialists and generalists in an organization, with the common goal of enhancing the organization's ability to retain its license to operate.
As Jackson (1987)Jackson, P. (1987) Corporate Communication for Managers
, London: Pitman."Note that it is... Read More