Cultra ( ; in IrishCúl Trá) is a residential suburban area adjacent to Holywood, County Down, Northern Ireland, part of Greater Belfast. It is also the name of an electoral ward of North Down Borough Council. It is comfortably one of Northern Ireland's most affluent areas (hence the "Gold Coast" nickname for the district). Benefiting from attractive sea views and tree-lined avenues, house prices here are upwards of £5 million. It has relatively easy road and rail transport links to central Belfast.