Curiosity Shop was an American children's educational television program produced by ABC-TV in 1971, capitalizing on the success of Sesame Street.
Sponsored by the Kellogg's cereal company, Curiosity Shop was broadcast Saturday mornings from 1971 to 1972. The program featured three inquisitive children (two boys and a girl) who each week visited a shop populated with various puppets and gadgets, discovering interesting things about science, nature and history. Each hour-long show covered a specific theme: music, clothing, dance, weather, the five senses, space, time, etc.
The executive producer was legendary animator Chuck Jones, who contributed two new animated characters to the show:
Professor S.I. Trivia, a bespectacled "bookworm," lived in a dictionary and was always on hand to supply a definition to a word the children didn't know.
A French-accented bird, whose catchphrase was, "That's right!", always tried to catch Prof. Trivia with a nosedive before the worm dodged the bird just in time, causing him to ram into the dictionary and get his beak stuck in it.