Curtis Publishing Company

Curtis Publishing Company

Curtis Publishing Company

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The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the Ladies' Home Journal and The Saturday Evening Post, The American Home, Holiday, Jack & Jill, and Country Gentleman. In the 1940s, Curtis also had a comic book imprint, Novelty Press.

The company was formed in 1891 by publisher Cyrus Curtis, who published the People's Ledger, a news magazine he had begun in Boston in 1872 and moved to Philadelphia in 1876. He had also established the Tribune and Farmer in 1879, from the women's section of which he fashioned the Ladies' Home Journal under the editorship of his wife, Louisa Knapp in 1883. These publications were taken under the imprimatur of the new company.

In 1897, Curtis spent $1,000 to buy The Saturday Evening Post, which would become one of the nation's most popular periodicals, known for its timely articles and stories and frequent cover illustrations by Norman Rockwell. The advent of television in the late 1940s and early 1950s encroached upon the popularity of general interest periodicals like the Post and the Journal, and in March, 1962, Curtis Publishing's president Robert A. MacNeal announced that the company had lost money for the first time since its incorporation, more than 70 years before.Friedrich, Otto. Decline and Fall. Harper and Row, 1970, p. 10 In 1968,...
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