Wilson earned the nickname "The King" from his work on The Bob & Tom Show, in which his character was "The King", modeled after Elvis Presley. He was once the traveling partner with rising comic Jay Leno. Leno called Wilson "The Viking Comic" referring to his large physical size and beard.
Wilson owned One Liner's Comedy club in Greenwood, Indiana, a popular Indianapolis Comedy club and restaurant. The club was also known for an airplane sticking out of its roof. It was closed in 2008.