Desi Xpress

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Description:
Desi Xpress was a weekly national entertainment newspaper, published in the United Kingdom by Urban Media Limited.

Background

Desi Xpress was first launched in the Midlands region in England in September 2004 before becoming national in September 2005.

The entertainment weekly catered predominantly to the British South-Asian community and its tabloid format aimed to appeal to readers between the ages of 16 and 35.

In the UK, Asian music and television stars have begun to enjoy wider mainstream success. Desi Xpress claimed to provide a platform for these stars and a source for their readers to understand and follow the Asian entertainment scene. It also explored the wider Bollywood scene.

Controversy

  • In June 2005, the Jewish community became upset following an interview conducted by the newspaper in which top Bollywood actress Rani Mukherjee was asked to name her idol. Mukherjee's response of "Adolf Hitler" angered religious leaders in India and brought criticism from director Alex Hayim. Desi Xpress spokesperson Zakia Yousaf defended the actress saying, "We do not believe the actress meant it in that she truly idolised him. We believe she is intrigued as to why he was the way he was."



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