Dietrich Mateschitz

Dietrich Mateschitz

Dietrich Mateschitz

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<!--one year of edit-warring from User:Eversman and various IPs constantly re-inserting the unsourced claim "Croatian heritage" (a very vague claim), plus misc claims-->Dietrich Mateschitz (born 20 May 1944) is an Austrian businessman, who cofounded the energy drink producer Red Bull, and holds 49 percent of the company's shares.


Mateschitz was born in Sankt Marein im Mürztal, Styria, Austria to a family of Croatian ancestry.The Soda With Buzz. Kerry A. Dolan. Forbes. Pg. 126 Vol. 175 No. 6. March 28, 2005. He holds a pilot's licence and enjoys flying a Falcon 900 and a Piper Super Cub.

After taking ten years to graduate from the Hochschule für Welthandel (now Vienna University of Economics and Business Administration) with a marketing degree, Mateschitz's first employer was Unilever, where he worked marketing detergents. He subsequently moved to Blendax, the German cosmetics company since bought by Procter & Gamble, where he worked, among other things, in the marketing of Blendax tooth paste.Red Bull CEO takes foot off gas. The Nation (Thailand). November 26,...
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