was a large Japanese retailer and distributor, best known outside Japan as the company that revived the Plaubel Makina
67 camera in the late 1970s and early 1980s.
Its roots go back to Doi Shōten
(), also referred to as Doi Shōkai
(). This was a Japanese retailer, distributor, or both, that started in 1949. (Doi
here is a surname, shōten
means "retailer", and shōkai
means "trading company".) In the early fifties it was based in Osaka
Kimio Doi (, Doi Kimio
), son of the Mr Doi of Doi Shōten, started a branch in Fukuoka at some time around 1956. In 1959 this became plain Doi
(, Kabushiki Kaisha Doi
Doi provided diverse services, such as professional darkroom work. Retail stores were branded "Camera no Doi" (, Kamera no Doi
); these were known for the array of used cameras as well as competitive prices of new equipment.
By the 1980s, Doi was as large a presence as Yodobashi
in the Nishi-Shinjuku
camera souk of west-central Tokyo
. Its sales peaked in March 1989. seems to have survived this, even running a photography gallery in Yūrakuchō
, but now (2006) appears to be defunct.