Douwe Egberts

Douwe Egberts

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Douwe Egberts

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Description:
Douwe Egberts (often abbreviated as DE) is a Dutch corporation that processes and trades coffee, tea, and other groceries. Its full name is Douwe Egberts Koninklijke Tabaksfabriek-Koffiebranderijen-Theehandel NV, which translates as "Douwe Egberts Royal Tobacco Factory - Coffee Roasters - Tea Traders, Plc.". Douwe Egberts is now a subsidiary of the Sara Lee Corporation.

Chronology

  • 1753 - Egbert Douwes starts a grocery shop in Joure, called De Witte Os ("the White Ox").
  • 1780 - The company is transferred to his eldest son Douwe Egberts. Its main activities are processing and trading coffee, tea, and tobacco.
  • 1948 - DE starts sales in Belgium. France, Spain, and Denmark follow.
  • 1968 - A holding company, Douwe Egberts Koninklijke ("Royal Douwe Egberts"), is founded.
  • 1969 - DE takes over Kanis & Gunnink, another Dutch coffee manufacturer.
  • 1978 - DE is in its turn taken over by Consolidated Foods Corporation.
  • 1985 - Consolidated Foods becomes Sara Lee Corporation as a result of acquisitions that year.
  • 1989 - DE takes over Van Nelle, its main Dutch competitor in coffee, tea, and tobacco.
  • 1998 - The hand-rolling tobacco business (Drum, Van Nelle, Amphora and Winner) is sold to Imperial Tobacco.
  • 2001 - The company collaborates with Philips to produce a coffee maker called Senseo.
  • 2007 - Sued the province of Groningen over the introduction of rules stating that all coffee supplied in the province must meet Fair trade criteria set by Stichting...... ...
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