Douwe Egberts (often abbreviated as DE) is a Dutch corporation that processes and trades coffee, tea, and other groceries. Its full name is Douwe Egberts Koninklijke Tabaksfabriek-Koffiebranderijen-Theehandel NV, which translates as "Douwe Egberts Royal Tobacco Factory - Coffee Roasters - Tea Traders, Plc.". Douwe Egberts is now a subsidiary of the Sara Lee Corporation.
1753 - Egbert Douwes starts a grocery shop in Joure, called De Witte Os ("the White Ox").
1780 - The company is transferred to his eldest son Douwe Egberts. Its main activities are processing and trading coffee, tea, and tobacco.