East Side Mario's

East Side Mario's is a Canadian casual dining restaurant, managed by its parent holding company Prime Restaurants, which operates in Canada and the United States. The restaurant specializes in Italian-American cuisine. Individual locations claim to recreate the historic ambiance found at the corner of Canal Street and Mulberry Street in Lower Manhattan. The brand is marketed as "A taste of little Italy". It is best recognized by its old logo featuring the Statue of Liberty holding a large tomato instead of a torch, as well as the jingle containing the catch phrase "Hey, budda boom budda bing".

It has over 100 locations in Canada as well as some in the United States.

History

East Side Mario’s was developed through the merger between several restaurants and began as a subsidiary of Yesac Creative Foods.

In 1980 three entrepreneurs from Sudbury, Ontario, Canada opened the first Casey’s Restaurant. The restaurant’s success prompted the opening of a second location in Elliot Lake, Ontario. The company moved to Burlington and introduced a fourth partner. The Casey’s brand was developed through the company name of Yesac Creative Foods. In 1982, the...
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