East West Records

East West Records

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East West Records

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Description:
East West Records (stylized as eastwest from 1990 to 2000) is an American record label, owned by Warner Music Group, and operates under WMG's Independent Label Group.

History

Upon its creation in 1955 by Atlantic Records, the label had one hit with The Kingsmen and went into hibernation until 1990, when Atlantic revamped the imprint as EastWest Records America. Atlantic senior VP Sylvia Rhone was appointed Chairman/CEO of the fledgling label.

Under Rhone's leadership, EastWest shot to mega success with several multiplatinum acts, such as: Simply Red, En Vogue, Pantera, Yo-Yo, Das EFX, Snow, Gerald Levert, AC/DC, Dream Theater, Missy Elliott and MC Lyte. EastWest also distributed other imprints, such as: Interscope Records, Motor Jams Records, Mecca Don Records and The Goldmind Inc.

In 1991, EastWest merged with its Atlantic sister label Atco Records, briefly calling itself “Atco/Eastwest Records.” In 1993, Atco's name was dropped and the company continued to operate under the EastWest name once more. Whilst in the United Kingdom, the brand was applied to many of the WEA artists such as Simply Red, Chris Rea and The Beloved.

In 1994, Rhone was appointed Chairman and CEO of Atlantic's sister label Elektra Records. At the time, EastWest (along with most of its roster) also broke away from the Atlantic umbrella to continue to operate under Rhone at Elektra.

By the new millennium, budget cuts at Warner Music Group forced Elektra to deactivate EastWest Records, dropping...
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